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Customer Lifetime Value (CLTV) Calculator

Estimate customer lifetime revenue and gross-profit value using average purchase value, purchase frequency, customer lifespan and gross margin.

Instant resultsFree to useNo account required
Calculator inputs

Enter your values to calculate an estimate.

Results update as you change inputs. Check the assumptions and formula below before using an estimate for a financial, health or academic decision.

Your results

Calculated from the values entered.

Estimate

Estimated lifetime revenue per customer

900.00

Estimated gross-profit lifetime value

540.00

Gross margin

60.00%

Calculations run in your browser. Values are not sent to FastSEOHub.

What is a customer lifetime value (cltv)?

Customer lifetime value (CLTV or LTV) estimates the revenue a typical customer generates over the relationship with a business. This simple model multiplies average purchase value by purchase frequency and customer lifespan. It also estimates gross-profit lifetime value using the margin you enter; it does not discount future cash flows or include retention cohorts, refunds or servicing costs.

Formula and calculation method

Revenue CLTV = average purchase value × purchases per year × customer lifespan in years. Gross-profit CLTV = revenue CLTV × gross margin percentage.

The result is only as reliable as the inputs and assumptions. This tool is educational and does not replace professional financial, medical, legal or academic advice.

How to use this calculator

  1. Enter the values requested in the calculator.
  2. Review the result panel; it updates when an input changes.
  3. Change one assumption at a time to compare scenarios.
  4. Check the formula and limitations before acting on the estimate.

Frequently asked questions

Is this customer lifetime value (cltv) calculator free?

Yes. You can use this calculator in your browser without creating an account.

How accurate is the result?

It applies the displayed formula to the values you provide. Real-world outcomes can differ because of fees, changing rates, individual circumstances or rules not represented in this estimate.

Are my inputs stored?

No. The calculation runs locally in your browser and the values are not submitted to FastSEOHub.

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